Kathy's Pete wrote:
I'm wondering if a line is crossed when a company that prides itself on "No Advertising" becomes a retail outlet for products that it has reviewed, particularly products that it has reviewed highly.
Pete:
I am shocked to hear your insunuation which must hurt the feelings of many of the uncommon people at Boston Common Press. I beg you to consider the feelings of the Marketing Managers and Products Managers who have worked tirelessly to advance the objectivity of CI's editorial decisions. The following examples show their neverending values.
The joint testing with Consumer Reports on gas grills. Divergent result and a broken relationship.
The contued advertising of CI products provided by All-Clad Metalcrafters.
The arrangement allowing DaVinci Estra Virgin Olive Oil to hang a prominent "Highly Recommended by Cook's Illustrated Magazine" neck tag on every bottle sold. This was following the assessment of a professional double blind tasting panel for Consumer Reports rating the DaVinci Extra Virgin Olive Oil as poor!
We await your apology,
cc