CK in the NYT

BeckyH · **Joined:** Tue Feb 03, 2009 5:03 pm **Posts:** 1149

Mr. Kimball wrote a very nice piece in the NYTimes the other day about the demise of Gourmet.
clickety

wino · **Posted:** Sat Oct 10, 2009 5:25 am

Thanks for the link. This is an excellent article. It is well written, provides a brief historical overview of what made Gourmet distinct and what led to its demise, and it shines a light upon the challenges facing the publishing industry, specifically, and all subjects, generally, given the growth of the internet.

Kathy's Pete · **Posted:** Sat Oct 10, 2009 12:19 pm

It certainly explains his disdain for the Bulletin Board:

Quote:

The shuttering of Gourmet reminds us that in a click-or-die advertising marketplace, one ruled by a million instant pundits, where an anonymous Twitter comment might be seen to pack more resonance and useful content than an article that reflects a lifetime of experience, experts are not created from the top down but from the bottom up. They can no longer be coronated; their voices have to be deemed essential to the lives of their customers. That leaves, I think, little room for the thoughtful, considered editorial with which Gourmet delighted its readers for almost seven decades.

To survive, those of us who believe that inexperience rarely leads to wisdom need to swim against the tide, better define our brands, prove our worth, ask to be paid for what we do, and refuse to climb aboard this ship of fools, the one where everyone has an equal voice. Google “broccoli casserole” and make the first recipe you find. I guarantee it will be disappointing. The world needs fewer opinions and more thoughtful expertise...

JesBelle · **Joined:** Fri Jan 16, 2009 7:50 pm **Posts:** 2062

Techdirt put in its 2 cents this morning -- Cook's Illustrated Editor: I Wish All Those Amateurs Out There Would Just Shut Up

marygott · **Joined:** Fri Jan 09, 2009 4:34 pm **Posts:** 2011

Why can't we have thoughtful expertise and opinion? The 2nd broccoli casserole could be a winner.

Mary

easy bake · **Joined:** Thu Dec 18, 2008 4:38 pm **Posts:** 536

I thought the first one seemed fine. Bread crumbs (or Ritz crackers), guryere cheese, etc.

Thanks for posting the entire NYT article. Reading a snippet of it did not do it justice.

eb

TheFuzzy · **Posted:** Sun Oct 11, 2009 5:56 pm

Wow.

This does tell us that killing off the CI bulletin board was not an accident of neglect. It was policy.

talanhart · **Joined:** Thu Dec 18, 2008 7:43 am **Posts:** 1427

JesBelle wrote:

Techdirt put in its 2 cents this morning -- Cook's Illustrated Editor: I Wish All Those Amateurs Out There Would Just Shut Up

There was some interesting comments here. Thanks for posting.

Da Bull Man · **Posted:** Mon Oct 12, 2009 10:56 am

WOW!!!

When I posted that:

"The board still has a handful of really, really nice people, but in large has been take over by elitist, snipping, shallow, people that quite frankly, I really have no use for."

I had no idea that I was talking about the head cheese...

saute · **Posted:** Wed Oct 28, 2009 2:16 pm

talanhart wrote:

JesBelle wrote:

Techdirt put in its 2 cents this morning -- Cook's Illustrated Editor: I Wish All Those Amateurs Out There Would Just Shut Up

There was some interesting comments here. Thanks for posting.

"Kimball is correct that he should be better defining his brand and proving his worth -- that's what we've been saying all along. But you can do that without insulting the riff raff, as well. You can do that while embracing the "bottom up" process. You can do that without being a total snob that has no time for the people who actually pay your salary."

:golfclap: And may I say, I have enjoyed my last "Vermont Tales by the Out of Touch" email.

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